Why should we use Analytics?
We can get information about where our useres coming from, and what are they doing on our site.
We can set goals (purchase, registration, newsletter sign up, pdf download), what helps us to optimize our website and our marketing campaigns for maximum ROI.
With e-commerce tracking we can easily find out what sites we should advertise on, because with the revenue data we can calculate the ROI rate for each advertising platform.
With conversion funnels we can see where the users exit in the conversion process, so we know where changes should be made.
We can use A/B tests to find the perfect design and content for our landingpages so we can increase the conversion rate.
With Analytics Remarketing we can retarget our visitors more precisely than with AdWords remarketing.